What Is a 3D Visual CPQ?
A 3D Visual Configure, Price, Quote (CPQ) solution helps manufacturers and retailers simplify the sale of configurable products. Instead of asking customers to imagine what a finished product will look like, a 3D Visual CPQ lets them interact with it as they configure it. Every selection, from colors and finishes to components and dimensions, is reflected instantly in an interactive 3D experience.
The result is a buying experience that builds confidence, reduces uncertainty, and makes complex products easier to sell.
3D Cloud Delivers Modern 3D Visual CPQ
3D Cloud combines interactive 3D visualization, configurable product data, dynamic pricing, and rules-based configuration to deliver modern Visual CPQ experiences across ecommerce, in-store selling, and sales-assisted environments.
Whether a customer is configuring a sectional sofa, designing a room, planning a kitchen, or building an outdoor living space, 3D Cloud helps them visualize exactly what they're buying before they place an order.
Every 3D Cloud Visual CPQ application includes the capabilities manufacturers and retailers expect from an enterprise solution:
Interactive 3D product visualization with real-time updates
Rules-based configuration that ensures only valid product combinations
Dynamic pricing that updates instantly as products and options are added, removed, or changed
Bill of materials (BOM) output for configured products and projects
Integration with e-commerce carts for seamless checkout
Shared configurable product data across channels and applications
Enterprise integrations with commerce, PIM, ERP, and CRM platforms
These capabilities are delivered through 3D Cloud Product Configurators, 3D Cloud Sectional Configurators, and 3D Cloud Room Planners.
3D Cloud Product Configurators
3D Cloud Product Configurators make complex products easy to configure, visualize, and purchase across every sales channel. Customers see every change in real time as they customize colors, materials, finishes, dimensions, components, and accessories.
Key 3D Visual CPQ Features
Interactive 3D product visualization
Real-time configuration updates
Dynamic pricing
Bill of materials (BOM) output for configured products
Rules-based product configuration
Unlimited product variants powered by configurable product data
Zoom, rotate, and inspect products from any angle
WebAR OnDemand™ for viewing configured products in the customer's space
Integration with e-commerce carts for seamless checkout
API-first architecture with integrations for e-commerce, PIM, ERP, and CRM systems
3D Cloud Sectional Configurator
The 3D Cloud Sectional Configurator is purpose-built for modular furniture, combining Visual CPQ with an intuitive design experience that simplifies even the most complex sectional configurations.
Instead of selecting options from long lists, shoppers build their sectional visually while configuration rules ensure every design is valid and ready to order.
Key 3D Visual CPQ Features
Drag-and-drop assembly of modular sectionals
Unlimited layout combinations
Interactive 3D product visualization
Dynamic pricing as modules are added, removed, or rearranged
Bill of materials (BOM) output for every sectional configuration
Automated SKU selection
Rules-based validation for compatible modules
WebAR OnDemand™ visualization
Integration with e-commerce carts for seamless checkout
Omnichannel experiences for e-commerce, in-store associates, and designers
3D Cloud Room Planner
The 3D Cloud Room Planner extends Visual CPQ beyond configuring a single product by allowing customers to design complete spaces. Shoppers can combine configured products, experiment with layouts, and purchase complete projects with confidence.
Because the Room Planner shares the same configurable product data as other 3D Cloud applications, every configured product remains accurate throughout the buying journey.
Key 3D Visual CPQ Features
Design complete rooms with configurable products
Place configured products into realistic 3D spaces
Dynamic project pricing that updates as products are configured, added, removed, or replaced
Bill of materials (BOM) output for complete room designs
Integration with e-commerce carts for purchasing an entire project
Shared configuration rules and product data across the 3D Cloud platform
Mobile-friendly experiences for consumers and sales associates
Coming Soon: Design packets, currently in closed beta with select partners, allow customers, designers, and sales associates to generate a professional summary of a completed room design. Each design packet includes room layouts, configured products, pricing, and project details, making it easy to share designs, collaborate, and move projects toward purchase.
3D Cloud Kitchen Designer
3D Cloud Kitchen Designer applies 3D Visual CPQ to one of the most complex project-based purchases in retail. It combines guided consultation workflows, intelligent kitchen design tools, enterprise-grade 3D visualization, and configurable product data to help designers and consumers create accurate, buildable kitchen designs that are ready for quoting and ordering.
Key 3D Visual CPQ Features
Interactive 3D kitchen design with real-time visualization
Guided consultation workflows that accelerate the design process
Responsive pricing that updates as cabinets, appliances, and materials are added or changed
Bill of materials (BOM) and material list output for configured kitchen designs
Integration with e-commerce and quoting workflows
Enterprise catalogs for cabinets, appliances, and materials
Buildable designs powered by rules-based configuration
Multi-format exports for contractors and installers
Cloud-based collaboration for designers and customers
Photorealistic renderings that help customers visualize and approve designs before ordering
By combining intelligent design workflows with 3D Visual CPQ, 3D Cloud Kitchen Designer shortens the path from consultation to approved design while giving manufacturers and retailers an accurate, order-ready kitchen project.
Related Documentation
3D Cloud Product Configurators : https://developers.3dcloud.com/3d-product-configurator
3D Cloud Sectional Configurator : https://developers.3dcloud.com/3d-cloud-modular-configurators
3D Cloud Room Planner : https://developers.3dcloud.com/3d-cloud-room-planner